Pattern and layout: herringbone, stacked and offset
Offset, or running bond. The classic brick pattern, each row shifted half a tile. For longer rectangular tiles we usually shift by a third instead of a half, because long tiles can have a slight bow in the middle, and a half offset puts the high point of one tile next to the low edge of its neighbour.
Stacked. Tiles laid in straight columns with the joints lined up both ways, either horizontal or vertical. It reads modern and calm, and it is the least forgiving pattern: every joint aligns across the wall, so the wall must be flat.
Herringbone and chevron. Tiles set at 45 degrees in a zigzag. It is the most labour of the three, it uses more tile because of the angled cuts at every edge, and the centre line of the pattern has to be placed deliberately, usually on the sink or the range, or the eye goes straight to the off-centre point.
Whatever the pattern, the layout is set from the most visible point, which in most Austin kitchens is the range wall or the window over the sink, and worked outwards so the cut tiles end up at the inside corners and under the cabinets where they are hardly seen.